Develop Online Success With SEO

Develop Online Success With SEO

I recently watched a training video advocating developing your SEO given by a group of American experts. Many people think SEO too difficult to bother with because of the changing algorithms. More »

International and Local SEO

International and Local SEO

Over the few years, Google has shown the slightest favoritism towards newer, smaller and more agile companies. Understanding the full scope of an SEO campaign and how it can bring business locally and globally is critical for the businesses seeking vertical growth. More »

Evergreen Seo Tricks For The Internet Home Based Business

Evergreen Seo Tricks For The Internet Home Based Business

The home based business SEO can be complicated or simple, so it is smart to choose the simple way. The core idea is, that all searches are done using words, the search terms, so the SEO must be done using these same words. More »

Get More Traffic To Your Site With Seo Mumbai Services

Get More Traffic To Your Site With Seo Mumbai Services

n case you want to gain more traffic to your online business then you should prefer to hire SEO Mumbai services. More »

Important SEO Tips For Your Website

Important SEO Tips For Your Website

No doubt, everyone creates a website to promote their business worldwide. But for this one of the important things to do is to make yourself visible among your customer. More »


Develop Online Success With SEO

bcgsdqluntan.net1I recently watched a training video advocating developing your SEO given by a group of American experts. Many people think SEO too difficult to bother with because of the changing algorithms. The viewpoint of this training was to get your website to page one of Google as fast as possible using free traffic methods. Once there the number of searches for your website outweigh the paid for traffic numbers of visitors, and don’t worry about possible Google changes as the quantity of traffic compensates.

One of their chosen methods was using YouTube and other Video sites and getting as many likes and shares as possible.

They also advocated back links as being the answer and the need to get hundreds of good back links to your website by leaving comments on other people’s blogs and building these as fast as possible, placing them manually every day. It is the quantity of quality links that makes this work.

Not shown in this training but a similar idea is to get your ezines on many good sites fast and also guest blogging. Search Google for guest blogging sites in your niche and offer to write articles for them. Send the website owner an email commenting on a post in their blog with a link to your website or blog so they can see the quality and style of your work and offer to write for them, in return for a link to your website. It is likely they will ask for original work.

If you are wanting to start online but not sure where to begin, affiliate marketing is probably the simplest way to start online and can be developed in many ways later. Affiliate marketing is a simple concept as much of the work is done for you. Find a good mentor and you are likely to get excellent training included, plus possible sales pages, banners etc. and the products provided with be delivered to your customers for you. Google searches will locate many affiliate programs.

You can do all the work yourself, build your own websites, source your own products from especially set up large websites, but you will not get the support or training.

Whichever way you choose check out the products and what is offered and make sure the are good quality and what your customers are looking for before you sign up to any programs. You need to build trust in your followers and loyal customers who want to purchase what you offer.

So Keywords, shares and comments, back-links, and trust were the key points of the training provided, by SEO experts. Certainly thought-provoking and I hope you find these tips helpful in building your business too.

Books you could find helpful:

“Awaken the Giant Within” by Anthony Robbins.

“Speed Reading and Speed Memory” by Tony Bazan

“I Can Make You Smarter” by Paul McKenna.

“Feel the Fear and Do It Anyway” by Susan Jeffers.

“Thank God it’s Monday” by Charles Cameron and Suzanne Elusor, a book to offer strategies for making life more tolerable whilst you make changes.

“Building an Online Cash Cow” by Anthony Barlow.

“SEO step by step” by Caimin Jones.

“500 Social Media Marketing Tips” By Andrew Macarthy

“Turn your computer into a money Machine” by Avery Breyer

“Microsoft Windows 8 Made Easy” by James Stables

Or there are some very good reconditioned Windows 7 Available

Hello My name is Anne So if you really are Serious about Replacing Your Day-Job & Working at Home

LOOK NOW at my Mentor – Sarah Staar’s AMAZING VIDEO COURSES showing you exactly how she has become a SUPER AFFILIATE and HOW YOU CAN TOO!

International and Local SEO

bcgsdqluntan.net3Over the few years, Google has shown the slightest favoritism towards newer, smaller and more agile companies. Understanding the full scope of an SEO campaign and how it can bring business locally and globally is critical for the businesses seeking vertical growth. With the flip-flop in the digital milieu, many new evolution have been sprouted in almost all the zones from the gadgets to the marketing within a few years.

When it comes to search engine optimization, the tools to target a local market and a global market are essentially the same. It’s all about the keywords targeted by the given campaign that will determine the reach of any SEO efforts.

The simple fund is that the higher a website is listed on search engine pages, the more chance it has to be clicked on. The tactics are not partitioned into two or many, the keywords are the core. The direction in which keywords are molded and targeted, the outcome will be in that way.

Local SEO

The challenges of local SEO can be those national chains with a local presence. The local or small business has a smaller pool of customers to draw from, and if a national chain with the brand recognition is trying to grab from the same pool of customers, it can be a daunting task to overcome them. So, what technique should the local businesses employ?

Focus on local compass. Make sure to set your focal point on those customers who have visited your business often or use your services anyways. The maximum searches, especially on the mobile devices are seeking for the local businesses. Local SEO can help your business stand out in the SERPs. Alternatively, the use of an IP address by the search engines for targeting the queries to a specific geographic location can be a benefit to the local SEO folks.

International SEO:

International… the word indicates that it is related to global, the bigger area. The foremost aspect is that it uses language to identify a specific location. Global and organic SEO prove to be great for e-businesses or digital products that have no specific preference. Simply, the difference is to make your keywords compatible to target in the international districts too. Plus, make your content relevant for the users in the targeted area and language, including using the correct currencies and time zones. Make sure that your content is according to the specific country and domain. Each country has its distinct country-level domain and targets the specific needs and desires of a country. Though, it consumes a little more time, but it allows you to create a tailored experience for each country that increases the chances that the customers can discover you and interact with your business.

Local and International… both have its significance in its own way. By running a campaign that targets both local and global keywords, many businesses will be able to successfully dominate their markets by partnering with a professional SEO firm.

Evergreen Seo Tricks For The Internet Home Based Business

bcgsdqluntan.net2The home based business SEO can be complicated or simple, so it is smart to choose the simple way. The core idea is, that all searches are done using words, the search terms, so the SEO must be done using these same words. It is also important to use accepted, white hat, methods to build backlinks, otherwise your site gets Google penalty.

The target is to do everything so, that your internet home based business shares useful information. Only the high quality presence has the power to build strong brand authority. And you honestly need the brand power. Only that will guarantee, that the site gets repeating visitors.

1. Start To Research The Search Terms, The Keywords.

The keywords are the most important elements of a successful SEO. They will determine, how targeted traffic the site gets and how strong authority your site can build. You cannot do the keyword research without a decent tool. My recommendation is, that you will use Google keyword tool.

The target is to get the amount of the monthly searches for each search term. This requires, that you must use “Exact Match” alternative, because only that gives the amount of the monthly searches for that particular term. “Broad Match” will give you an exaggerated search amount, which is not the amount of the monthly searches for your chosen keyword.

2. Get An Idea Of The Competition.

It is natural, that every internet home based business has an idea about the competitors, i.e. with which sites it will share the business. And more importantly, against which sites it will compete on the search engines result pages.

When you want to measure the authorities of the sites you can use Bing search engine and to submit “”. It will give you the real number of pages, which the site has. When you compare your own site with the competitors, yoiu can find out some differences, which give you ideas about what to do.

3. Write Your Title Tag In A Smart Way.

The title tag is very important. It has to be able to stand out from the crowd of other title tags in the directories, for instance, and to temp the reader to read more. There must be a keyword included and a promise about the benefit, which a reader can utilize. Every page of your iste requires its own title tag, because every page is unique.

Many SEO experts say, that the keyword should come first in the title tag. Some even say, that the whole title tag should contain only keywords, the different versions about the root term. Some recommend the site name at least into the home page title tag to build the brand awareness.

The inbound links are important too with the anchor texts. It is important to build the links so, that the system follows the white hat tactics and do not hurt the policies of the search engines. It is smart to use a variety of linking sites, because the search engines can change the algorithms overnight and it is not nice to loose the major part of your business.

Get More Traffic To Your Site With Seo Mumbai Services

In case you want to gain more traffic to your online business then you should prefer to hire SEO Mumbai services.

Today there is high competition to gain page rank one in Google. There are lot of companies that spend lot of time and efforts in developing and implementing different strategies for the same. In case you are the one that is not able to get success trying out various strategies for the same then you need to consider the services of SEO Mumbai companies.

These are the companies that have the experience of offering the strategies that are tried and tested for achieving the goals set. In case you lose your hold from SEO then you will lose one of the primary way through which you can develop your online business.

When you have a website for your business the main aim should be to develop more leads through it. When you keep this in mind you will surely approach the best companies that can do seo for your business and help you to gain high ranking. SEO Mumbai companies will be able to design strategy plans and implement the same to get traffic to your site. When you are able to do this you will be able to get competitive benefit from the competitors.

At the time you hire the services of SEO Mumbai companies you will improve your sales and also boost your brand image. Hence if your aim is the same then you should hurry and hire the best experts that can help you to achieve the objectives. One thing that you need to make sure at the time of hiring the service provider is that they adopt ethical strategies which are in line with Google guidelines. If this is something you are able to get then you are bound to get good profits in the long run.

When you are selecting the service provider for your business seo needs it is essential that you check two important things that is reliability and experience. The company that has long time experience in the industry will be able to serve you the best. The reason behind this is that these companies have an exact idea about what your business needs and what needs to be done so that best results can be gained. The company that is new in the industry will be trying out strategies and there are chances that they might not be confident with the strategies offered by them. In case the company has a good reputation in the market you will be able to have trust in them.

Important SEO Tips For Your Website

No doubt, everyone creates a website to promote their business worldwide. But for this one of the important things to do is to make yourself visible among your customer. This can be only possible by improving your ranking on Google. For this, you need an SEO friendly website for your business.

Search engine optimization is the process to improve your ranking on Google, Yahoo, Bing, Twitter, etc. If your website is SEO friendly then customers can automatically attract to it. To get success in this competitive world, you need to create a website which is SEO friendly. Following are some important SEO tips which help to improve the ranking of your web pages.

Write Great Content: Don’t forget that content is the king and the search engines love only fresh and unique content. So if you want to improve your ranking, you have to give special attention to the content of your website.

Commit Yourself To The Process: To improve your visibility on search engines you have to update yourself time to time. This is because SEO algorithms change on a regular basis, so always ready for the change. It requires your complete dedication and long-term commitment to the process.

Don’t Be In A Hurry: SEO is not a small thing it doesn’t show you the instant result. It takes some time, so have patience. And especially if you are a newcomer than let the Google knows you properly.

Make SEO-Friendly URLS: To be on the top of the Google, you have to make your URLs readable. This is because if you are not able to read your URLs then how can search engines read them. So always try to choose the keyword which is readable and SEO- friendly.

Build A Great Website: Always try to build a great site, which is able to create its position among the countless website on the Google. Your website should be simple and stunning which can easily attract numerous customers to it.

Keyword Research: To increase your search engine ranking you have to choose the correct keyword for your site. Your content can be easily caught by Google if you choose the right keyword for your content.

Include A Site Map Page: To make your site on the top of all the search engines, you have to include a site map page in your website. This can be easily caught by search engines and improve your ranking on Google.

Use Headings: Always choose the heading of your content, because this is the first thing which can help the search engines to know your page is for what.

How to Get the Best Deal on Your SEO Project

If you own or manage a business Website, chances are you are at least somewhat familiar with the concept of search engine optimization (SEO). You may have read any number of books and articles on the subject and possibly given it a try yourself. Or perhaps, after exhaustive research, you decided that your time is better spent in your area of expertise. If that’s the case, I have some good news for you. There is such a thing as affordable search engine optimization. In fact, when you know what to look for, it can be a real bargain. Step One – 3 Simple Questions: The first step is estimating some target market information. Just ask a few simple questions and write down the answers that you come up with. You’ll need this information later: 1. How many people do you think are looking for what you offer? 2. What keywords are they using in search engine searches? 3. Which keywords are the most popular to meet your needs? Step Two – Verify: Now that you have your initial estimates, let’s validate the information. Visit’s Advertiser Center and try their Search Term Suggestion Tool located at: Type in any term that you think is close to what your potential visitors are looking for. You will see how many searches were performed, on the Overture search system, for the previous month. TIP – Use a general search term to start with. Now you have the single most important advantage when dealing with any trained business professional – you are informed! Step Three – Make it Happen: Now that you have this great information, you want to see it implemented. This is the best part. I recommend a visit to SEO Partner. SEO Partner ( really lives up to its slogan “search engine optimization on your terms”. They have assembled an enormous talent pool of SEO developers, who actually compete to work on your project. It does not cost you anything to post your optimization projects. To operate the service, they accept a small commission from the SEO developers (which is only a fraction of what developers would normally spend on marketing efforts alone). Finally, there’s one of my favorite features. SEO Partner protects you from those less scrupulous SEO ‘experts’ you read about more and more with their protective escrow payment system. Step Four – Track Your Progress: Finally, once you have your campaign underway, you really need to track your progress. There are some great tools available for that purpose. Here are links to some of the better products that I have worked with: There are a lot of products out there – all at varying costs. I recommend you visit your favorite search engine and look for ‘seo tools’ and see what you get for a response. Then I would definitely test each one’s demo version thoroughly before investing in any one of them. A good tool is worth the investment but there are so many great options out there that it’s best to shop around and try before you buy. I wish you the best of luck in your campaign!

DIY Search Engine Optimization – Basics and Tips

As you launch a business all on your own, apart from finances, the most important thing that you need in order to start on the right note is promotion of your products or services. You need to make your targeted customers aware of your existence and gain their trust in you and your offerings. The most effective and inexpensive medium in such situation is online marketing via Search Engine Optimization.

Search engine optimization starts with a lot of research work. Research work starts with an analysis of the kind of visitors you would like to have on your website. Then it is followed by a complete analysis of your website. If you have not got your website ready yet, this is the time to get in touch with a professional web designer, who has thorough understanding of making an SEO friendly website and get your site ready to make it rock in the search engines.

Website designers are available a dime a dozen and you might want to go for someone who will do it for you at really low costs. However, before you finalize their services, stop and think whether it will be good for your website, especially when it comes to promoting it to bring more web traffic to your site. It is important to know if the web designer can give you a website, which is both user friendly and SEO friendly.

Building a Search Engine Optimization friendly site is particularly useful when you have to do on page optimization. SEO on page optimization essentially means all the work that is done on your website to increase your SERP (search engine result page) rank. This includes many activities like code cleanup, alterations in site architecture, making relevant page titles, posting relevant content with proper use of keywords, adding and naming images properly, internal linking and other modifications.

Next comes the off page optimization which includes work done outside your website in order to promote it. This is done with the help of activities like link building, posting articles about your services in relevant places, blogging, social bookmarking, posting web based ads, participating in forums and other blogs that discuss topics that are related to your offerings.

While you are doing, all that is needed in an effective SEO plan, it is important to keep a track on the performance results on the SERPs as well as on what your competitors are doing in order to get to better ranks than yours do. Hence, you need to monitor and make adjustments from time to time.

Search Engine Optimization is a time consuming activity and this is precisely the reason why all growing organizations and businesses prefer to outsource this to professional search engine optimization companies, who not only relieve you from all the time taking activities, but also bring in the much-needed expertise required to outperform your competitors. This helps start-ups and SMEs to focus on their business and other internal operations while the online marketing is being taken care of by experienced professionals who are dedicatedly appointed for this.

Your Website Title Could Be Costing You Money

Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.

If you go to Google right now, and type any search phrase you want, you get back a listing of web sites that match the keywords you entered in. If you look closely, you’ll notice that each search listing’ hyperlink is also the title of that website. The title you choose needs to describe to your prospects what your website is all about. It needs to be able to entice your prospects to click on your listing over any other listing. If your title is simply your company name, you are most likely losing lots of traffic. You will also find it difficult to rank highly on relevant keywords to your site.

Here are some things to consider:

1. Make sure you use relevant keywords

Keywords are simply search terms that your web site prospects will type into a search engine in order to find you. The keywords you are targeting need to be included in your title. Your keywords also need to be as close to the beginning of the title as it makes sense to do. For example, if you were selling shoes online and you were targeting the keyword “children shoes”, you could have a title like “Children’s shoes for hard to fit children.” Notice how the targeted keywords were at the beginning of the title. Putting your keywords at the front of your title speaks to keyword prominence. Prominence refers to the importance of your keyword in the title. If your main keywords are at the very beginning of the title, it is said to have a prominence of 100%. If they are at the very end of the title, they have a prominence of 0%. As much as possible, you want to have your main keywords appear towards the beginning of your title.

2. Consider using your main keyword twice in your title

If you are optimizing your site to rank well on Google, you should also consider finding a way to include your main keyword twice in the title. The trick is to do this without making the title sound stupid. One way I do this is to use the pipe character | between your main keywords. For example, if I was writing a title for a fishing website and the main keyword I was targeting was ‘fishing charter’ I could repeat the keywords this way, “Fishing Charter | Are you ready for a fishing charter you won’t soon forget?” This example gets my target keyword at the beginning and manages to repeat it again without making it look stupid.

3. Persuade your prospect to click on your link

The link that your prospects will see when they do a search of your website on a search engine will almost always be the title of your website. Even if you get to the first page on a search engine for the keywords you are targeting, you still need to persuade your prospect to click on your link over all the others around you. If you title is not persuasive, or even non-existent, you won’t get the traffic you expect even if you are number one in the listings. Your title must be persuasive.

4. Say what you want in 65 characters or less.

Almost all search engines limit the length of the title that will appear to the search engine surfer. Google for instance, only displays the first 60 to 66 characters. Sometimes, a webmaster will try to include every one of their keywords in the title in the hope that all of their keywords will be picked up by the search engines. Keep your main keyword prominent in the first 65 characters of your title. Do this while making sure that your title is properly targeted to your target market. You can include your secondary keywords in the body of your web page, but keep them out of the title unless it makes sense to keep them in. The rule of thumb for including secondary keywords in your title is to include them only if you can still keep the title persuasive to your website prospects.

Your website title is crucial to your success online.

Your title is vital to your efforts of getting traffic online. Make sure it is descriptive, and persuasive. It needs to include your main keywords as close to the start of your title as it makes sense to do. You need to avoid repeating the same keywords over and over again. This may work for keywords that have little or no competition on them, but it won’t work for any keyword that gets even a decent amount of traffic on them.

The Other Side of the Search God's Abracadabra!

Thousands of servers …billions of web pages…. the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet…from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let’s attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ubiquitous gods that enrich the net, can be unfair …and do wear pitfalls. And considering the rate at which the Internet continues to grow, the problems of these gods are only exacerbated further.

Primarily, what you need to digest is the fact that search engines fall short of Mandrake’s magic mechanism! They simply don’t create URLs out of thin air but instead send their spiders crawling across those sites that have rendered prayers (and expensive offerings!) to them for consideration. Even when sites like Google claim to have a massive 3 billion web pages in its database, a large portion of the web nation is invisible to these spiders. To think they are simply ignorant of the Invisible Web. This invisible web holds that content, normal search engines can’t index because the information on many web sites is in databases that are only searchable within that site. Sites like – The Internet Movie Database , – IncyWincy, the invisible web search engine and – The Complete Planet that cover this area are perhaps the only way you can access content from that portion of the Internet, invisible to the search gods. Here, you don’t perform a direct content search but search for the resources that may access the content. (Meaning – be sure to set aside considerable time for digging.)

None of the search engines indexes everything on the Web (I mean none). Tried research literature on popular search engines? AltaVista to Yahoo, will list thousands of sources on education, human resource development, etc. etc. but mostly from magazines, newspapers, and various organizations’ own Web pages, rather than from research journals and dissertations- the main sources of research literature. That’s because most of the journals and dissertations are not yet available publicly on the Web. Thought they’ll get you all that’s hosted on the web? Think again.

The Web is huge and growing exponentially. Simple searches, using a single word or phrase, will often yield thousands of “hits”, most of which will be irrelevant. A layman going in for a piece of info to the internet has to deal with a more severe issue – too much information! And if you don’t learn how to control the information overload from these websites, returned by a search result, roll out the red carpet for some frustration. A very common problem results from sites that have a lot of pages with similar content. For e.g., if a discussion thread (in a forum) goes on for a hundred posts there will be a hundred pages all with similar titles, each containing a wee bit of information. Now instead of just one link, all hundred of those darn pages will crop up your search result, crowding out other relevant site. Regardless of all the sophistication technology has brought in, many well thought-out search phrases produce list after list of irrelevant web pages. The typical search still requires sifting through dirt to find the gold. If you are not specific enough, you may get too many irrelevant hits.

As said, these search engines do not actually search the web directly but their centralized server instead. And unless this database is updated continually to index modified, moved, deleted or renamed documents, you will land yourself amidst broken links and stale copies of web pages. So if they inadequately handle dynamic web pages whose content changes frequently, chances are for the information they reference to quickly go out-of-date. After they wage their never ending war with over-zealous promoters (spamdexers rather), where do they have time to keep their databases current and their search algorithms tuned? No surprise if a perfectly worthwhile site may go unlisted!

Similarly, many of the Web search engines are undergoing rapid development and are not well documented. You will have only an approximate idea of how they are working, and unknown shortcomings may cause them to miss desired information. Not to mention, amongst the first class information, the web also houses false, misleading, deceptive and dressed up information actually produced by charlatans. The Web itself is unstable and tomorrow they may not find you the site they found you today. Well if you could predict them, they would not be god!…would they?! The syntax (word order and punctuation) for various types of complex searches varies some from search engine to search engine, and small errors in the syntax can seriously compromise the search. For instance, try the same phrase search on different search engines and you’ll know what I mean. Novices… read this line – using search engines does involve a learning curve. Many beginning Internet users, because of these disadvantages, become discouraged and frustrated.

Like a journalist put it, “Not showing favoritism to its business clients is certainly a rare virtue in these times.” Search engines have increasingly turned to two significant revenue streams. Paid placement: In addition to the main editorial-driven search results, the search engines display a second — and sometimes third — listing that’s usually commercial in nature. The more you pay, the higher you’ll appear in the search results. Paid inclusion: An advertiser or content partner pays the search engine to crawl its site and include the results in the main editorial listing. So?…more likely to be in the hit list but then again – no guarantees. Of course those refusing to favor certain devotees are industry leaders like Google that publishes paid listings, but clearly marks them as ‘Sponsored Links.’

The possibility of these ‘for-profit’ search gods (which haven’t yet made much profit) for taking fees to skew their searches, can’t be ruled out. But as a searcher, the hit list you are provided with by the engine should obviously rank in the order of relevancy and interest. Search command languages can often be complex and confusing and the ranking algorithm is unique to each god based on the number of occurrences of the search phrase in a page, if it appears in the page title, or in a heading, or the URL itself, or the meta tag etc. or on a weighted average of a number of these relevance scores. E.g. Google ( uses its patented PageRank TM and ranks the importance of search results by examining the links that lead to a specific site. The more links that lead to a site, the higher the site is ranked. Pop on popularity!

Alta Vista, HotBot, Lycos, Infoseek and MSN Search use keyword indexes – fast access to millions of documents. The lack of an index structure and poor accuracy of the size of the WWW, will not make searching any easier. Large number of sites indexed. Keyword searching can be difficult to get right.
In reality, however, the prevalence of a certain keyword is not always in proportion to the relevance of a page. Take this example. A search on sari – the national costume of India –in a popular search engine, returned among it’s top sites, the following links:

? of the Scottish Crop research Institute

? -a health resort in Indonesia

? – The South Asia Regional Initiative for Energy Cooperation and Development

Pretty useful sites for someone very much interested in knowing how to drape or the tradition of the sari?! (Well, no prayer goes unanswered…whether you like the answer or not!) By using keywords to determine how each page will be ranked in search results and not simply counting the number of instances of a word on a page, search engines are attempting to make the rankings better by assigning more weight to things like titles, subheadings, and so on.
Now, unless you have a clear idea of what you’re looking for, it may be difficult or impossible to use a keyword search, especially if the vocabulary of the subject is unfamiliar. Similarly, the concept based search of Excite (instead of individual words, the words that you enter into a search are grouped and attempted to determine the meaning) is a difficult task and yields inconsistent results.

Besides who reviews or evaluates these sites for quality or authority? They are simply compiled by a computer program. These active search engines rely on computerized retrieval mechanisms called “spiders”, “crawlers”, or “robots”, to visit Web sites, on a regular basis and retrieve relevant keywords to index and store in a searchable database. And from this huge database yields often unmanageable and comprehensive results….results whose relevance is determined by their computers. The irrelevant sites (high percentage of noise, as it’s called), questionable ranking mechanisms and poor quality control may be the result of less human involvement to weed out junk. Thought human intervention would solve all probes….read on.

From the very first search engine – Yahoo to,, Magellan, NetGuide, Go Network, LookSmart, NBCi [] and Starting Point, all subject directories index and review documents under categories – making them more manageable. Unlike active search engines, these passive or human-selected search engines like don’t roam the web directly and are human controlled, relying on individual submissions. Perhaps the easiest to use in town, but the indexing structure these search engines cover only a small portion of the actual number of WWW sites and thus is certainly not your bet if you intend specific, narrow or complex topics.

Subject designations may be arbitrary, confusing or wrong. A search looks for matches only in the descriptions submitted. Never contains full text of the web they link to – you can only search what you see titles, descriptions, subject categories, etc. Human-labor intensive process limits database currency, size, rate of growth and timeliness. You may have to branch through the categories repeatedly before arriving at the right page. They may be several months behind the times because of the need for human organization. Try looking for some obscure topic….chances for the people that maintain the directory to have excluded those pages. Obviously, machines can blindly count keywords but they can’t make common-sense judgement as humans can. But then why does human-edited directories respond with all this junk?!

And here’s about those meta search engines. A comprehensive search on the entire WWW using The Big Hub, Dogpile, Highway61, Internet Sleuth or Savvysearch , covering as many documents as possible may sound as good an idea as a one stop shopping.Meta search engines do not create their own databases. They rely on existing active and passive search engine indexes to retrieve search results. And the very fact that they access multiple keyword indexes reduces their response time. It sure does save your time by searching several search engines at once but at the expense of redundant, unwanted and overwhelming results….much more – important misses. The default search mode differs from search site to search site, so the same search is not always appropriate in different search engine software. The quality and size of the databases vary widely.

Weighted Search Engines like Ask Jeeves and RagingSearch allows the user to type queries in plain English without advanced searching knowledge, again at the expense of inaccurate and undetailed searching. Review or Ranking Sources like Argus Clearinghouse (,
eBlast ( and Librarian’s Index to the Internet ( They evaluate website quality from sources they find or accept submissions from but cover a minimal number of sites.

As a webmaster, your site registration with the biggest billboards in Times Square can get you closer to bingo! for the searcher. Those who didn’t even know you existed before are in your living room in New York time!

Your URL registration is a no-brainer, considering the generation of flocking traffic to your site. Certainly a quick and inexpensive method, yet is only a component of the overall marketing strategy that in itself offers no guarantees, no instant results and demands continued effort for the webmaster. Commerce rules the web. Like how a notable Internet caveman put it, “Web publishers also find dealing with search engines to be a frustrating pursuit. Everybody wants their pages to be easy for the world to find, but getting your site listed can be tough. Search sites may take a long time to list your site, may never list it at all, and may drop it after a few months for no reason. If you resubmit often, as it is very tempting to do, you may even be branded a spamdexer and barred from a search site. And as for trying to get a good ranking, forget it! You have to keep up with all the arcane and ever-changing rules of a dozen different search engines, and adjust the keywords on your pages just so…all the while fighting against the very plausible theory that in fact none of this stuff matters, and the search sites assign rankings at random or by whim.

“To make the best use of Web search engines–to find what you need and avoid an avalanche of irrelevant hits– pick search engines that are well suited to your needs. And lest you’d want to cry “Ye immortal gods! where in the world are we?”, spend a few hours becoming moderately proficient with each. Each works somewhat differently, most importantly in respect to how you broaden or narrow a search.

Finding the appropriate search engine for your particular information need, can be frustrating. To effectively use these search engines, it is important to understand what they are, how they work, and how they differ. For e.g. while using a meta search engine, remember that each engine has its own methods of displaying and ranking results. Remember, search strategies affect the results. If the user is unaware of basic search strategies, results may be spotty.

Quoting Charlie Morris (the former editor of The Web developer’s journal) – “Search engines and directories survive, and indeed flourish, because they’re all we’ve got. If you want to use the wealth of information that is the Web, you’ve got to be able to find what you want, and search engines and directories are the only way to do that. Getting good search results is a matter of chance. Depending on what you’re searching for, you may get a meaty list of good resources, or you may get page after page of irrelevant drivel. By laboriously refining your search, and using several different search engines and directories (and especially by using appropriate specialty directories), you can usually find what you need in the end.”

Search engines are very useful, no doubt. Right from getting a quick view of a topic to finding expert contact info…verily certain issues lie in their lap. Now the very reason we bother about these search engines so much is because they’re all we’ve got! Though there sure is a lot of room for improvement, the hour’s need is to not get caught in the middle of the road. By simply understanding what, how and where to seek, you’d spare yourself the fate of chanting that old Jewish proverb “If God lived on earth, people would break his windows.”

Happy searching!

Google Releases Breadcrumb Seo

ptimizing your website requires many technical skills, including SEO (search engine optimization), SEM techniques, keyword research, breadcrumb SEO, landing page optimization, and so on.

As of today, released a new method which really helps all websites across the world, this is called Google bread crumb. Breadcrumb is extremely useful to any website today, it is a technique which allows visitors to see more than one URL address (landing pages) under your website address. This is an amazing feature because it is able to separate the best websites from the rookies and pretenders, it requires specific coding and implementing that code into your website (search breadcrumb SEO on Google in order to find out the code). Once you have implemented this code, say a searcher keys in a search into the Google query (imagine the searcher is looking for a Toronto SEO company), once the search is keyed in, all top 10 websites will pop up. Websites which are using Breadcrumbs within their HTML code will show all the landing pages of their website underneath their URL address (in green). You’ll notice that instead of the landing page saying “Click here” or “Contact Us”, they will have keywords.

This is the big advantage of Google breadcrumbs, you are able to see keywords which not only represent the landing page but also tie in to the overall theme of keywords that a particular website is trying to chase; this means you’re exponentially increasing your chance to rank on the first pages of Google for any keyword; it’s really an amazing invention but doesn’t have much difference than say meta keywords (which no longer hold any credentials or weight with Google).

Other than breadcrumb seo (please search on Google), there are many other ways to optimize your website. Remember, if you are a website providing services (like an SEO company) you must have forms which ask specific questions (not personal) and provide them with different options about what kind of service they want (be it SEM, PPC, or SEO) and the pricing structure of the services you provide.

The next thing to remember is that keyword research is vital to any successful SEO campaign for your website, without properly inserting and injecting keywords into your content (without spamming) you risk missing out on thousands of searchers daily while your competition’s marketshare grows larger daily because of Google. How do you go about compling a keyword list? Use Wordtracker, Google keyword tool, and SEO suggestion tool. Once you have typed in a “broad” (broad = all words included into the variety of it) phrase then make sure to take that phrase and put it into Google search to see the amount of competition for a specific search. If the competition is high and the amount of searchers for a specific keyword is not high, then it’s not worth chasing that keyword, simple as that.

The next step is to make sure your entire page is optimized, use SEO to optimize your website including proper meta tags (focus on meta title and description only, filling out keywords does not matter), content, alt image tags, and more.

Lastly, make sure to use website grader to check how well you have optimized your website (it may not track it right away, you need to give Google time to cache your website 7 days after you have made changes, so keep checking website grader every 7 days to see your website results and how well optimized you are)